Our Story
'The bird is seen as a symbol of freedom, hope and new beginnings.
The wolf represents strength, loyalty, knowledge and independence.'
Our jackets are upcycled ex-army wear, embellished with personal statements chosen for you and by you. Made for hard environments, the durability and comfort of military wear is exceptional. Some are more distressed than others, some with a variety of badges, each one individual. As seen in Mail Online, The Sunday Times, Hello Magazine.
We also offer a wide range of carbon neutral print to order T shirts, Hoodies + Sweatshirts. All our t shirts, hoodies and sweatshirts are made using organic cotton, 155g/m2 and are printed to order in the UK with low waste printing tech and made in a renewable energy powered factory. We don't like to tell you what to wear, so all our products are gender neutral
A word from our Founder, Em Roberts..
'I have always been passionate about the environment and sustainability, so when I was searching for army style jackets I realised the answer was staring me in the face. Use the real thing! Not only does the durability and the quality of genuine army wear surpass a lot of todays factory made clothes, the sustainability factor was a no brainer.
I love that many of our jackets have had a journey and that we can give them another lease of life.
When I was a teenager my mother had a boutique selling second hand 'designer' clothes. Customers sold their unwanted or unworn clothes and of course, bought more whilst there. It was a perfect example of sustainable shopping - and that was back in 1985!
There's something a bit special about our jackets, it has to be said. 'I just feel me', even 'I kinda feel a bit powerful'.. I've heard customers say. I genuinely don't know what it is, but there's something going on! They're just a bit bad ass, really!
Our jackets are a little platform to express yourself. An item of clothing that means something to you. Something you can keep, not throw away because it's out of fashion or it's worn through. That is not our vibe. We want a piece of clothing that will last. Fast fashion is not what we're about. The more worn it gets, the better it will look!
Back in the 60's, a vintage army jacket was de rigueur, and in the 70's 80's and 90's and so on. In short, camo and army style jackets have always been a firm favourite, and we're still in love with them even more today.
